Johnny Knoxville pics from Out

During the filming of A Dirty Shame—a film credited for bringing gay bears into the collective American consciousness—Knoxville developed a thing for bear culture and tried to get himself on the cover of American Grizzly magazine. “They said they don’t do celebrity endorsements,” he laments. “I was so angry and hurt. I asked John, ‘Do you have a number for the editor?’ But he didn’t want me to grovel.” Instead, Knoxville tattooed a bear on his arm with Grrr! written across its belly. Then he bought all the MTV executives subscriptions to American Grizzly, “whether they liked it or not.”

From Out.com.